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Survey: Most Blogging Is Personal
Most bloggers focus on describing their personal experiences to a relatively small audience of readers while only a small percentage focus their coverage on politics, media, government or technology. So finds a national phone survey of bloggers released yesterday by Pew Internet & American Life Project. The survey says that the number of adult Americans who write blogs has grown to 12 million, or about 8 percent of adult Internet users, and that readers of blogs number 57 million American adults, or 39 percent of Internet users.
When asked to identify the main subject of their blogs, 37 percent answered, "my life and experiences." Other topics were far less frequent: 11 percent focus on politics and government; 7 percent focus on entertainment; 6 percent focus on sports; 5 percent focus on general news and current events; 5 percent focus on business; 4 percent on technology; 2 percent on religion, spirituality or faith; and even fewer focus on specific hobbies, health problems or other topics. The survey did not ask about law as a specific topic.
Most bloggers focus on describing their personal experiences to a relatively small audience of readers while only a small percentage focus their coverage on politics, media, government or technology. So finds a national phone survey of bloggers released yesterday by Pew Internet & American Life Project. The survey says that the number of adult Americans who write blogs has grown to 12 million, or about 8 percent of adult Internet users, and that readers of blogs number 57 million American adults, or 39 percent of Internet users.
When asked to identify the main subject of their blogs, 37 percent answered, "my life and experiences." Other topics were far less frequent: 11 percent focus on politics and government; 7 percent focus on entertainment; 6 percent focus on sports; 5 percent focus on general news and current events; 5 percent focus on business; 4 percent on technology; 2 percent on religion, spirituality or faith; and even fewer focus on specific hobbies, health problems or other topics. The survey did not ask about law as a specific topic.
posted by ' @ 8:33 PM
9 Comments:
i think the number of other non-personal oriented blogs will grow bigger in the future.
I think personal-type blogs are a great way to have the freedom to discuss anything! It seems to me that a lot of blogs range within themselves from the political to current events to the highly personal.
I agree with Yasser, more and more companies are increasingly using Blogs as a way for employees to comunicate with each other and discuss new ideas...
sometimes the choices of categories create this result, I've found. If you write social commentary, which includes perspectives from your life, you may choose 'personal'...
I might dispute this as being fact.
There have to be better ways to measure a blogger's style than a phone survey.
It reminds me of the presidential phone survey that declared Dewey as president.
As blogs grow so will the audience's expectations of varied content and the bloggers will meet the challenge.
Of course if the individual bloggers don't meet the challenge you can bet large media companies will.
Personal experiences are often what lead to views of politics and technology.
A person working for microsoft, a person working in the peace corps, or a person working in the fashion industry are all all personal experiences, but also have a interesting political/technology/entertainment topic.
Few people are experts to write about non personal orientated blogs!
Its easier to write about one's life ... thats the only expertise most of us have.
I wouldn't have known how to respond on that survey. The main subject of my blog would have been "all of the above", being politics, entertainment, current events, technology, and religion... But in my blogging everything is in reference to personal experience.
I think at some point blogs contain a bit of everything given time :)
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